The virtues of fibre


When celebrity hard-man Ross Kemp began his acting career promoting Kelloggs’ Fruit ‘n’ Fibre by singing to us about “apples, hazelnuts, bananas, raisins, coconuts, sultanas” you could have been forgiven for thinking that he really had something to sing about. To be fair, the product does contain around 9% fibre, but what is it about fibre that is apparently so good for us? After all, Ross certainly seemed to be full of beans.

Dietary fibre is a form of carbohydrate that cannot be digested along with sugars and starch within the small intestine, so instead it travels into the large intestine (or colon). From there our gut bacteria puts it to good use. The bacteria feed off fibre and in turn produce short-chain fatty acids, which have a multitude of benefits for the body.

Research increasingly shows that looking after our gut bacteria can make significant improvements to our general health and wellbeing, and that a diet high in fibre can assist in that by providing a source of nutrients to those ‘friendly’ bacteria.

There is extensive evidence to suggest that eating plenty of fibre – also referred to as roughage can:

HELP US TO LOSE WEIGHT. As fibre doesn’t get digested in the small intestine, it not only fills us up faster, but keeps us satisfied for longer too. Meaning we’re less likely to snack between meals.

REDUCE OUR RISK OF HEART DISEASE. Studies have shown that for every 7g of fibre we eat per day, our risk of heart disease decreases by 9%. Fibre helps by mopping up excess cholesterol before it can do any damage to our arteries.

HELP TO REDUCE THE RISK OF TYPE 2 DIABETES. This is now a well-documented fact; people who eat more than 26 g of fibre per day, are 18% less likely to get type 2 diabetes, compared to those who have less than 19g.

LOWER OUR CHANCES OF BOWEL CANCER. For every 10g of fibre we eat per day, our risk of bowel cancer is lowered by 10%.

And if that’s not all, it keeps you regular too.

In 2015 the government published new guidelines about the amount of fibre we should be eating: 30 grams per day for adults. So where can we find it?

Fruit and vegetables are often naturally high in fibre, along with whole grains and oats. Pulses such as beans, chickpeas and lentils contain good fibre levels, as do nuts and seeds. These are all good things to eat – but not all of them are things you fancy for breakfast, or have time to eat in the morning.

Shuupe contains a host of natural ingredients that offer high dietary fibre, in fact even higher than Ross Kemp’s bold assertions. Per 100g they have fibre levels of:

Pumpkin seeds 18g, Gluten-free oats 10.6g, Sesame Seeds 12g, Almonds 12g, and the super Chia Seeds coming in at 34g!

All in all, that means that Shuupe comes in at around 13.5% fibre in comparison to Fruit and Fibre’s 9%, Crunchy Nut Cornflakes at 2.5%, Belvita breakfast bars 6.8% and Huel 7.7%

And that’s before we even think about how much sugar is in some of those products.

By ensuring we maintain a balanced diet with plenty of fibre we help our bodies work as efficiently as they can so that we can make the most out of each and every day. Starting your day with a breakfast that has a broad range of nutrients alongside very low sugar, salt and saturated fat is the perfect way to start each day, and with Shuupe we’ve got all of those bases covered.

It’s quick and easy to make, contains absolutely nothing but healthy, natural ingredients, and it’ll keep you full until lunch. Avoiding the need for snacks and helping you maintain a healthy body.

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